You need to sell your home. Many people don’t trust real estate agents at all. But who do you hire, assuming you’re going to—the Full-time agent or Part-time agent?
I saw this story on propertynoise.co.nz the other day. A real estate agent, because of his advertising, is getting blasted on social media. He seemingly has offended everyone in his marketplace, mainly hardworking moms.
Let me set the scene. Costello and Costello Real Estate Group in the USA created the ad. The ad shows Chase and Jeffrey Costello on one side dressed in suits, a mother with three children on the other. The mother with three children is tied up, while a daughter paints her face. [In other words, pure chaos is happening.] There is also a babysitter who is on the floor with a colander on her head, and a duck [yes, an actual duck] standing in the disheveled room.
The wording on the ad says “Part Time Agent” next to the woman and her children, and “Full Time Professionals” underneath the Costellos that are dressed in suits. On the flip side, it lists what the Costellos can provide balanced against what the woman can offer. For the woman with three children it says, “Available at THEIR convenience NOT yours”. Said different, mothers with children will always prioritize their children’s needs in front of those of the client.
Like I said, this ad is getting blasted all over social media and mothers in the area are fuming.
But putting aside the controversy of the ad. The central question is,
“When selling your home, should you hire a part-time agent or a full time agent? Does it matter? Is one better than the other?”
As a full-time agent myself, you may expect me to give a biased answer. You’d be wrong. Fact is, whether someone is part-time or full-time, says nothing about one’s ability to perform or, his or her skill set. Common sense tells us this is true. Just look at the profession of plastic surgery. Now, think Mexico. Tijuana. How many horror stories have you heard over the years about botched surgeries? There is even a TV show called Botched that documents these people’s stories as their nightmares are reversed.
My point? There are full-time plastic surgeons in Mexico that are cheap, don’t have superior procedures or a sanitized-germ-free environment who botch surgeries and leave their victims destroyed. And, given this situation, would it have mattered if the surgeon were full-time or part-time? No. Because that’s not the central question anyone should be focused on.
Let’s look at another example. Let’s say you needed to hire a financial planner. You could hire John Smith who is a full-time local money manager, or let’s say you could hire but only on a part-time basis, Warren Buffett [arguably the best investor in the world] – who would you choose?
I know who I’m going to choose. Who are you going to choose? Me too. Warren Buffett.
But this demonstrates whether someone is full-time or part-time is not important. And further, isn’t all that important to us—the consumer. What we really want, is the best, smartest, more capable individual or team. After all, even if a person is full-time, do you really think that person is spending “all of his time” on just your home or financial planning?
The sad fact is, most real estate agents work full-time but make a part-time income. So it can be deceiving and even foolish to think that a full-time agent is better equipped than a part-time agent or visa-versa.
What we must truly focus on when making such a decision are the aspects of,
“Does the agent have a superior moral code? Does he or she have a superior method? Has he studied and documented his research, to explain how he’s able to get clients a superior result? And maybe most important, when things go wrong, and sometimes they do, does that agent have the integrity to call you? Etc.…”
I noticed in that ad put out by the Costellos, the two brothers make the claim, “A Team ALWAYS outperforms an individual,” making the case “there are two of them” vs. one part-time mother agent.
Again, this is just nonsense. Smoke ‘n mirrors. I don’t know them personally, so I’m not making a judgment. But two incompetent idiots will never outperform one part-time Warren Buffett.
Success and a superior result come down to research and superior thinking. This leads to, on the client’s behalf, superior positioning and execution, and decision-making. There are no substitutes for these three things. So, to hire an agent based on whether that person is part-time or full-time, frankly, is a ridiculous notion.